In bowling, three consecutive strikes is a turkey. In boxing, knocking the opponent down three times is a TKO. In hockey, it’s called a hat trick. At Kruhu, we call it just trying.
In 2011, Kruhu decided it would submit a couple logos to Logo Lounge in the hopes that we may be awarded a place in the yearly annual. Eh, why not? It’s pretty easy – we upload it, no fees per entry and we would have simply guessed that our entries would have been lost in the sea of submissions (roughly 30,000 annually).
We were wrong. Kruhu had not 1 or 2, but 3 entries selected and published in the 2012 annual. Sometimes it’s worth taking a shot at it. Most of the time, our attention is focused elsewhere but the annual arrived and its novelty almost surpassed today’s interoffice brownie competition.