Big red roses and even bigger hats filled the ballroom at the Legends Club this past Saturday for the Sixteenth Annual Derby Day Party – an event held to raise money for the Augusta Training Shop who employs adults ages 18-79 with various disabilities including Autism, cerebral palsy, MR, deafness and blindness. We absolutely love getting to work with them because their program enables employees to gain respect and financial independence while learning quality craftsmanship and other valuable skills!
For the eighth year in a row, we had the pleasure of creating print ads, tickets, and signage for this elegant, equestrian affair. Inspired by Churchill Downs in the springtime, our 2017 design conveys southern charm and a grand atmosphere of Churchill Downs in the springtime. And we added a wreath of beautiful, red roses since the Derby is also known as the “Run for the Roses.”
The typographic choice of the brush letter script – classy but not overly formal – and the blocky sans-serif text helped bring out the “sport” aspect of the event and is reminiscent of the numbers on the jockeys. A watercolor style seemed to be the best way to give guests attending the event the feeling that they were actually at the track on a sunny day amidst the excitement of the race. Pastel hues inspired by derby patrons’ clothing were also incorporated into the design. (Doesn’t that refreshing green make you want a mint julep?!)
Even though our boy, Patch, didn’t win, the event had a great turn out and benefitted a wonderful organization. Big thanks to our biggest fan, Audrey Murrell, for letting us be part of this event over the years!