You would think the answer would be obvious, but why do you want to do what you do?  Many people say “well, I want to make money”  but the business model they’ve proposed will most likely have a low profit margin, when they could do something else, easier, faster and make triple the revenue.  Besides making a buck, what’s the reason that your company exists? Is it a dream of yours to own a kid’s camp so that you can make a difference in their lives? Do you cater events because of a desire to raise the bar on the quality of food that guests should expect at an event?

An easy model that I’ve seen to help you figure out that purpose is to pretend that your business grew into a massive company and ran strong for fifty years.  Finally, you are retiring, closing the doors and your local newspaper has asked you to write short story about your company’s past… So sum it up in reverse.

Having a real purpose becomes a beacon for your company.  It’s why you’ll see a company nail it to the wall in their foyer.  When party streamers are flying or your top employee walks out the door – the purpose never changes.  You can lean on it through the good and the bad.

What happens when you have no purpose?  Then we have a difficult time trying to help you out.  Without a clear sense of purpose, companies tend to grab at short-term gains while incurring the long term loss of their identities.  In the end, you’ll jump from idea to idea to idea – leaving your customers confused and trying to figure out what you actually do.  It’s best if you can bring your company clarity, before we bring you direction.

That was the bubble – it exploded several years ago leaving crap and debris scattered throughout the industry.  Every once in a while you run across a remnant, promising this and that only from the services that they can offer – it naturally sends a chill up your back.  You step back and wonder if the product is real, will the results be real or should you moonwalk out of the conference room.  Those remnants are rare, because when the industry changed, if you didn’t adapt, you hit the road like a sideshow medicine man.

At that point, an industry poll stated that the trustworthiness of an advertising Agency was equal to a pawnshop and a used car salesman.  It was total discredit to any advice an honest agency was willing to deliver.

Then who are we?  I could tell you that we’re creative solution company filled with inspiration, logic and magic, but I’d rather you ask your friends about us.  Why should you do that?  Because they’ll be honest, and if they know who we are, then we’ll see you soon.

We constructed them last minute and it demonstrated the fine balance of accomplishing a self promo piece utilizing just a few in-house resources besides the coffee.  That’s not always the case – but if it’s possible, it’s an awesome route to take.

The result?  Friends and clients coming by to fill up coffee cups, sending out more bags for those who have requested and getting some prospective resumes.  Maybe one day we actually package and sell some joe – until then, we’ll use it as tackling fuel to brew the bang-up creative solutions that folks have come to expect.

When searching for those who may become a Kru member you learn to spot the spark.  I think that our entire staff now has the spark quality.  It’s addictive and incredibly inspiring.   We work pretty hard some days and I find it much easier to give it all when I know that such an awesome team has my back.  I’ve never worked in such a conductive atmosphere.  It’s seeps through the bricks and onto the sidewalks.

Now, we are amazed of the number of folks who are drawn to Kruhu that have that spark – it’s like moths to light bulb.  A light bulb that we circle everyday – we long for it – it brings the heat.  Heat that artists and creatives identify with… a heat that can be sensed by clientele and felt by competition.

How did we get here?  If I had to tell the story I couldn’t pin point the factors.  I can tell you this we haven’t changed anything, – but we’ve done our best to protect everything relevant to atmosphere of the workplace.  More than happiness, it’s satisfaction.

This CD cover had a heap of artistry go into it. The red circle, for instance, Chris created from a mason jar lid taped and impressed in red paint. The lettering was hand-applied to each CD and the ink-antiqued corners were individually applied as well.

The textured surface on front came from a paintbrush-slathered hodgepodge and the wood-grain texture on the back was made from a stamp. These CD covers have distinction, with their own character and downhome feel. The tunes ain’t too shabby either – the CD itself features local and regional samplings of Georgia’s finest tune-slingers, such as: REM, Ray Charles, Manchester Orchestra, Dead Confederate, Sharon Jones and the Dap Kings, Bus People Express, Wyclifee Gordon and the list continues. The list is a long sweet southern stream. The list soothes your ears, cools your head and makes you feel welcome.

And that’s the purpose of these kinds of gift packages, right? Giving the feeling of ‘welcome.’

Thanks for giving Georgia the opportunity to host the Division II Soccer Championship in 2012, NCAA. We look forward to welcoming you to the South. Sit a spell, and have a listen.

Opportunity is all around us. We open the doors of opportunity in many other cities right here from Greene Street. If you work hard, dedicate yourself to your craft and treat people with respect – You’ll be surprised what may come your way.

With that being said, when Lady A returned to home, we wanted to tip our hats to their successes with some eye-blazin new artwork for their show and the dedication of the amphitheater. Homegrown to homegrown.

Chris, our principal and Design Jedi, produced work for the band KISS’s music cruise, and it’s appearing in places we never could have expected. The one on the left, we believe, is Guile Scarantino from São Paulo, Brazil; which means the one on the right, then, is Darran Crowther from Kingston upon Hull, England.

Wanna see what all this KISS fuss is about? Examine the Sixthman KISS Kruise case study on our site, as well as check out a larger version of the artwork in our Print Gallery.

What I mean by artisan is this: the something that someone in a company works hard and consistent at seems, most days, to function more like a craft than a task. As that someone does that something, they get a little better at it. The more often they do that something, the more like a craft — an art, if you will — it seems to become to them. They expand in it; it expands in them also. It pushes them to take on other crafts complementary to the present craft. Those complementary crafts expand them, and in them, as well. And that’s growth. Both for the individual and for the company: that’s growth.

Companies with a drive to grow won’t simply train employees to operate within the status quo of their company role. Were this ever the case, such a company might plateau. Growth requests obsession, the desire to practice a skill not as it is or expected to be, but as it will be and could be — and to expand this into all incoming skills. This is how skill-sets are born. It’s also how skill-sets become crafts. And it’s why every employee in a company, for a better lack of terminology, is an artisan — a constant shaper, and taker-on, of new crafts. An artisan of the expansive, if you will.

And I will. We will.

We know the importance of SEO (Search Engine Optimization). Not some reseller mini-program or a bundled package from a national company. We do an accurate keyword analysis of your situation, backed with a portfolio of local and national successes. We do white hat engine work providing you with real analytics to see for yourself — not trusting some generated in-house report.

Sometimes driving traffic isn’t done best through solely SEO — we can offer easy conversations about the differences of paid SEM (search engine marketing) tactics that can generate heavy “next day” traffic to the long term benefits of SEO organic results.

With us, you know what you’ll get. This is only a mini-service of kruhu, if you don’t need it, we don’t push it on you. Actually, you’ll find that “non-sales” attitude at Kruhu with just about everything.