So here I am, walking through my local, massive grocery store scanning the aisles like only a designer can. As hundreds upon hundreds of familiar labels buzz past my eyes, I settle on something new and surprisingly refreshing. I quickly block everything out of my periphery as I pick up the can to further inspect. First thought; wow, weird name. Steaz iced teaz? Really? Something about the simple look of the can really drew me in though. Mostly white space, nice photos of fruit, simple altered text.
It was such a breath of fresh air in an environment where I am used to getting completely visually over stimulated. Needless to say, I bought a can and gave it a try (it was on SALE after all). While the tea was pretty good, the can was what stuck in my head.
On the topic of grocery design, my husband and I have made a bit of a habit of checking out the beer aisle for new, seasonal package design. One that really stands out is the new Miller High Life package. While neither of us can stand the beverage, if I had never tried it before, the new box may just have triggered a Steaz Iced Tea moment.
See, grocery shopping can be fun! Have you ever bought a product based solely on package design? How did it go?
Expensive, but I felt cool. (that was their goal, right??)
l bought POM juice because of the cool shape of the bottle and the logo. I needed some (pomgranite juice) to make a drink that Oprah had posted the recipe for on her blog. It probably tasted the same as the other brands, but the bottle was way cooler and therefore justified the twice as much price, ha ha, in my mind anyways. check it out at:
http://www.pomwonderful.com/products/juice/100-pomegranate/