Thought to think on.

September 9th, 2011

“This is a place were you feel like you can do anything.”  An employee said that to me about 3 weeks a go and its replayed a hundred times in my mind.  My conclusion to the thought is that if you are an employer and you’ve heard something to that tune – your company was a success.  That phrase is better than a birthday lunch or office Christmas present. It’s a place I’ve only dreamed could exist – even if it came to exist without me even noticing it.

We spend a great deal of time talking about where we’d like our company to go.  We how far away we are and what it’ll take to get there.  We urge one another through inspiration to do more than you thought you could – to grab a paint brush when you thought you’d grab a keyboard.

I’m believing more and more in the development of people.  That happiness ties directly in passion and productivity.  I believe that you cannot buy loyalty and that leading is done with torch not a whip.  I believe in the investment of our relationships with those around us – and a love for the place that you’ll spend the majority of your life.  I absolutely dread thinking of those have to work for the paycheck because there was no other choice.  Mankind wasn’t meant to live with clipped wings and dreams bottled on the wall.

When you’re growing up your parents are supposed to teach you that you can be anything – whether or not they mean it was irrelevant.  The goal is instilling the personal belief.  Where does it go from there?  I can hope that it leads people to places like this that can confirm or rekindle that belief.

I can tell you that Kruhu is exactly how we imagined it, there wasn’t a road map to getting here besides basic business ethnics, hard work and the right people. I personally want to thank everyone who has played part, been a part and those who will remain a part of this entity of insanity – Kruhu

Ain’t no party like an intern party ’cause an intern party don’t stop.

August 1st, 2011

And ain’t it the truth, ya’ll. This party don’t stop. Please help us.

Our interns are fantastic examples of The Intrigued Mind In Action: they are each dedicated to knowing the craft in their own way, and understanding the industry of creativity. They sometimes even ask us questions.

However, we decided to ask them some questions the other day.

The Party Kru

Why?

“The dinosaurs told me to.” — Trilogy

“What? Why what?” — Bleak

“Because.” — Casey

But seriously: what about all this, the graphic design, the idea slinging, the identity fashioning — what about it is most appealing to you and why? What jump-started you?

“I wanted to get my foot in the door on the professional side of it. Since elementary school, I’ve had an art teacher — I guess it started from there. I like design, but I like drawing the most.” — Trilogy

“It’s something that’s appealing for my future, and it’s a good opportunity during the summer to get more familiar with the field. Doodle for Google — one of my friends did it, and I got interested in design this way. My friend told me I should enter it, and we both did. Then I went to a summer camp at SCAD for graphic design and film.” — Bleak

“Just the whole artistic ability I have, being able to produce stuff you see in everyday life. I started designing shirts, and really seeing how much everyone liked them — started probably about, say, 10th grade.” — Casey

Why Kruhu?

“Because they’re the most influential design company in Augusta — and I live here.” — Trilogy

“I wanted to do something at a graphic design firm. Since I was interested in an internship, my dad did some looking into it and found Kruhu.” — Bleak

“Honestly, I was looking on the website and thought it was really cool. Wanted to check it all out.” — Casey

—-

Thanks, interns, for partying hard.

Meow Listen Up: It’s the Weekend of the 4th

July 3rd, 2011

And you know what? The Kru ain’t gon’ let you begin the weekend empty-handed — that is, unless you just blew your hand off with a firecracker. Then you’ll have to begin the weekend empty-handed, you crazy pyromaniac.

We had a client come in not too long ago. The client asked us to pull together a website. The client was specific about colors, images, content, etc. We put our lil’ Kruhu spin on it, and ended up with this:

The client also paid with catnip. Lots of catnip. We’re having a blast in the office. I mean, that’s what this is, right? Catnip? We all feel fantastic here.

Have a fantastic 4th of July weekend.

High Spirits

June 13th, 2011

Sometimes an opportunity just falls into your lap, brim and running over. The Metro Spirit, an alternative weekly news publication here, is in full revamp; they’ve graciously given the Kru a chance to design their revamp covers since the beginning of it all, too. We’re thankful to play a large role in these changes.


The Metro Spirit’s been running for over 23 years in Augusta. We’re in high spirits here.

The inside of the publication has changed, as well: content and layout have a new feel. Interested? If it’s available to you, pick up a copy. See the outside. See the inside. But enjoy it entirely.

The Wall

June 6th, 2011

The Wall, as we like to call it, didn’t used to be The Wall. In fact, The Wall used to be just the wall — and everything on the wall (The Wall?) once resided in our portfolio room, neatly stacked in hunks, rolls, and half corner-leanings. We’re being honest with you here: the portfolio room may have been fun to browse through, but you still had to do all this browsing, and that takes time. As it stands today, The Wall — capital T, capital W — does all the browsing for you. It’s an eye-easy, hands-free portfolio:

What says daring, in-your-face creative firm better than three massive slabs of steel suspended above Shane’s work desk? Don’t answer that. We know the answer. The answer involves verklempt pumas and a well-oiled pair of machine guns — and still displays our portfolio wonderfully. But the answer is a little much to type up, and also maybe a little weird. We’ll spare you.

The idea was this: we wanted a way to emulate all the good experiences of the portfolio room without having to emulate any of the bad. We thought: How about hanging all our stuff around the office? With sticky-tack? We thought: HANGING STUFF UP WITH STICK-TACK DON’T HAVE THAT PUNCH. GOTSTA HAVE THAT PUNCH.

Then it punched us: What did mom used to do, you know? When we drew pictures? Like the one of that awesome bird-lion-juggernaut with the mutant vegetable laser eyes?

She put it up on the refrigerator, of course. For everyone to see.

Behold, The Wall.

It’s for everyone to see. It’s a punch, if you will, to your visual cortex.

Tricks of the trade.

May 27th, 2011

When photographing jewelry, I have a whole box of tricks that I use to help get the perfect shot.  I never really modify the project for the shot, that just isn’t the truth, right?  With that being said I was looking deep into the photo below (which I did not shoot) and I noticed something that would be nearly impossible if it was true. Can you spot it?

With this type of angle and with any light used, that crystal would have given some sort of reflection (even if very slight). I’ve shot many watches and I’ve multiplied in ps, put black props to reflect and blocked out portions of lighting to achieve this.  In my opinion, I think the photographer requested rolex to remove the crystal.  Interesting theory eh?

iPad-friendly

May 27th, 2011

One of our contacts for the upcoming Banjo-B-Que event, Christy, wants an interactive map for her iPad — something iPad-screen-friendly, touchable, easy. She wants to avoid leafing through stapled sheets of paper. She wants an in-hand quick-reference to the locations of each BBQ pit to be at the Banjo-B-Que, something online, something equally accessible to all attendees. And she wants our help.

Oz and Nathan can help.

Nathan glides through the map’s design, laying out a little code to aid Oz. Oz key-clacks his own custom code into existence, all the while rocking out to fantastic 90s R&B. Nathan and Oz marry the design and the code, and what results 9 months later is an iPad-friendly map-baby to which Christy, as well as the BBQers themselves, will have access for streamlining the Banjo-B-Que BBQ pit set-up this year. Go, map-baby! Go! It’s not a real baby. It’s just a map. It also didn’t take 9 months. But we are still proud like parents.

If you’d like to play around with the map, you may view it at

www.banjobque.com/map

As a side-note, this year’s Banjo-B-Que should be a boot-stompin’, rabble-rumbling hootenanny.

ESI 2011 User Conference

April 25th, 2011

We stepped into the future for the 2011 ESi WebEOC User and Training Conference this past March.  If you’ve tried to catch us and missed us – well – that’s why.  We were in the future.

Kruhu is back and we do have stories to tell and things to share.  It all started with the amazing and forward thinking company, ESi.  If you haven’t heard of them, they are the global leader in crisis information management technology.  The staff is an amazing, bright, cutting edge and simply wonderful group of people to work with.

They approached us about branding the 2011 WebEOC User & Training Conference in Augusta and we jumped on it like a space monkey with roller skates.  The mission consisted of these elements; theme development, branding and naming of rooms, designing the 70 page user booklet, badges, lanyards, classroom banners, onsite signage and displays that consisted of different types of directional, welcome and digital signage as well as video work, an animated logo and a miniature conference website.

After developing the theme name we created this brand image for the conference… The theme was related to the concept of “six degrees of separation” which is the considerable relationship from one WebEOC user to another.

From there, we got to work on the print collateral. Kruhu designed a 70-page conference booklet that would serve two goals; the first to provide conference information and the second, to serve as a classroom pass that could change based on each attendee’s schedule.  We also created custom artwork for conference events that took place throughout the week.  Take a look at some of the work.



Up next, signage to brand the event.  We started with a sheet of aluminum and a big Styrofoam six and got to work interweaving the two – which took three people and some serious touch up work on the paint. We put a finish on the aluminum and hung it in the Marriott’s main entrance.   The final sign measured about 7ft wide by 4ft tall.


We also created mobile signage for the event. Prepositional mannequins were the Spring 2011 highlight of our inter-office humor. We now have one stationed in our “all-serious” conference room with a Magnum P.I. mustache, a super afro and a twirling helicopter hat. There was some serious time spent making these guys into galactic ESi conference guides. Many hours went into building the props, creating custom graphics and outfitting the guys with glow wire from our seamstress Cynthia.








There’s still more! We built a satellite to provide directions.  This part of the project was intended to be a massive directional sign pointing attendees in the correct direction to certain classes or rooms. We met with the hotel staff twice to figure out the best way to approach the project for hanging such a device.  We planned to build a satellite out of very thin steel and hang it, but as soon as we had the wing fabricated we knew that safety and weight would actually be an issue. We came up with a sketch and began the work.  It took a great deal of time to convert these sketches into a final product made of materials that were stable, yet light enough to hang without the chance of falling.  The 100lb satellite was built so that it would hang from the top and a professional lifter hung it with a roughly 6000 pound regulation cord.





After the satellite went up late on Sunday evening we grabbed a photo or two. Monday morning, a hotel staff member said that satellite wasn’t going to work in the air “because of safety reasons.”  We were told it could not be roped off on the ground level either “because of attendee traffic issues.”  Even though we had discussions with the hotel prior to building the satellite that was the end of it.  The conference was starting Monday afternoon and we had to think smart and fast.  How could we recover some use of the satellite?  Our best option was to break it down and use it for a table centerpiece.  We painted some hose, ran power through it, put some dry ice in it, created some graphics and had it transformed in a day.

The last piece of the conference branding we built was a mini-event website, geared to give attendees the most up-to-date info about the event on the fly.  We also filmed comments from attendees on site and edited it overnight for use during the ESi User & Training Conference Awards Show. Thanks Sandy for the motorized fading/twinkling lights, no one anywhere seemed to have these in February.

Overall there were more pieces we created and signage we designed but for the most part, we focused on these pieces. We want to thank all of the Kruhu staff (now including Maggie) for putting in INSANE hours. We want to thank our machine shop, Shane Hulsebus, Sandy and of course Cynthia for artistically applying the glow wire to our props.

The Penalty for Failure

February 26th, 2011

I started using this terminology after I watched this video of a bike wreck it has some language but it drives home the point that many times a risk isn’t worth the penalty of failure. (and yes he lived)

This is quite important when it comes to marketing solutions and entrepreneurs, because believe it or not, entrepreneurs generally like risk taking. Most can envision how well the project will turn out, not calculating the odds that the marketing pre-thought really just may not work.

We have meetings almost everyday where individuals share ideas, dreams, plans and strategies. On occasion a client will throw a curveball about how little Caesar employees standing on corners playing cardboard guitars was brilliant and they want to adapt that to their business. After talking it through, everyone ends up asking why didn’t Little Caesar’s staff just hold up a massive cardboard pizza with the price one it? Would it have done the job as well as a guitar? Was it to tie together a television campaign? Realistically, I personally would have stopped quicker (at the one near Kroger on washington road) if the staff would had big pizza instead of an air guitar.

I refuse to take shots about marketing that didn’t work. That just isn’t legit, anyone could find that. My point is the unnecessary risks that company may not even realize that they are/did take.(and it succeeding)

Above is another example. We have two different kinds of this brand of dressing in my fridge as we speak (so it obviously works). BUT– That peach on the front has nothing to do with what’s really inside – its a poppy seed dressing – not a peach poppyseed. The image of what on the bottle is what the dressing goes with… I actually lost sleep last night thinking about this and what true benefit it gave to the company for doing this. Most importantly – they pulled it off and maybeeeee it’s because the buyer really knows what it is and that has a mystical coolness effect – and we only buy things that make us cool – joke (diapers make no one cool). Either way, it’s food for thought, or dressing that goes with food, we at Kruhu will certainly try to add level-headed facets to a marketing plan, but we’ll do it creatively.

Extreme Makeover :: Kru style

February 7th, 2011

Thanks to a referral, we were able to play role in the Graham family episode of Extreme Makeover Home Edition. We felt as privileged as most other companies that were able to play a role in the project.

In all that Kruhu does, note that it isn’t redistribution of a given product. We dream things up, we invent and we create. Most of the time, our helpful projects sail blissfully under the radar and we generally like it that way.

When it comes to our work, our time is our life and one simply limits the other. The projects that we pour out, with it, goes a piece of us – never to return, as a chip off the block of what we could produce with our lives. Some causes are more worthy than others, but all take the toll.

We made some great new friends with the crew and since December we’ve worked on a total of 3 different shows for Extreme Makeover Home Edition.

We produced several pieces for the Graham family and we’d like to share some images and what they were.

First being in the Prank room. We built the sign out of foam, painted lexan, pinpoint LEDs and the crew attached a motor to the “O” as a moving target for him to shoot with a nerf gun. Also, Cynthia made the bean bag chair on the floor that was a massive Whoopee cushion (and actually had a Whoopee cushion inside of it as well)

Second room Alias room – We were involved in 3 pieces of this room, the top being a panel panel piece designed to inspire aliases for Tiffany in future career as a CIA agent or law officer. We photoshopped her into different scenarios with applicable color schemes.

The table chandelier – thanks to some friends Mike & Nate, they got the motor to make this happen, bur the chandelier drops down to make top secret writing desk. We designed it with all kinds of smooth field agent materials – and the desk came with a dry erase marker that she can write directly on the folder surface and erase it with ease.

Interactive touchscreens in the armoire – this is one where they asked us if we could it do it – then followed up very quickly with a “does that sound crazy” yes it was crazy. Speaking of crazy the units didn’t have flash installed and some killer crew members work through the night to get flash running on the devices some that we could simulate the motion graphics. UNFORTUNATELY – we don’t have touchscreens to give you, but here is one of the actual files we streamed remotely during the show. (its a lot cooler when you use your your finger)

Golf Sign – Welcome to the club! As a last moment effort we designed a sign for the mini golf course in the backyard.